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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Women Adidas Grey Sneakers shoesTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Rockport Mens Bennett Lane Black Leather Loafers Size 11 (280506) They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Skechers Performance Women's Go Walk 4 Propel Walking shoes - Choose SZ color

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Dr Martens 8 agujeros 1460 Indigo Suave Buck 22740403 Original Classic Doc

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We’re here to help you meet your goals while avoiding these pitfalls.

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Do you have a Customer Advisory Board (CAB) or customer advisory council?Marioluca Giusti Saigon Charol de Cuero Diseñador Italia Cuñas 10 Eur 40.5 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). shoes PRADA LUXUEUX 4E2800 black NOUVEAUX 9 43 43,5Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.206 Collective Men's Maxelton Slip on Dress Loafer

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Katy Perry Women's The Bella Ballet Flat, gold, Size 9.0 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. JOHNSTON & MURPHY J&M 1850 Mens 9D B Cap Toe Lace Up Oxfords Black Leather R16You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

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