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Reebok - INSTAPUMP FURY - SCARPA BASKET CASUAL art. AR1607 OB - qucuge1694-Women's Athletic Shoes

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 170 Nike LF1 Duckboot Lunar Force 1 Linen Beige Tan 916682-201 Men's Size 13Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Etnies Dory Navy Brown White 44 EU (10.5 US 9.5 UK) They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Sam Edelman Chandler Sz 6 Black Suede Studded Block Heel Ankle Booties 160 EUC

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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ADIDAS YEEZY BOOST 750 KANYE WEST CHOCOLATE LIGHT BROWN GUM 350 V2 700 BY2456 11 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.New Salvatore Ferragamo Ivory Cream Two Tone Women’s, Size 8.5 2 A, Made

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Fila Men's Memory Workshift Slip Resistant Work shoesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Reebok - INSTAPUMP FURY - SCARPA BASKET CASUAL art. AR1607 OB - qucuge1694-Women's Athletic Shoes

Written by G.H. Bass & Co. Men's Layton Kiltie Tassel Loafer on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?CONVERSE ONE STAR OX BLACK ASH GREY GUM 153717C SZ 9 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Supra shoes Vaider High Top - Demitasse CopperRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Adidas Continental 80S Trainers Chalk Night Cargo Met gold Exclusive Trainers Sh

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Vans Men's shoes Era 59 (C&L) Eclipse Geo Weave You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Adidas Originals Women's Pharrell Williams Tennis Human Race Dip-Dyed New DB2858You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.K-Swiss Men's Aero Trainer SDE Sneaker - Choose SZ colorIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Adidas NMD_R2 white BY9914 Gr. 41

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Reebok - INSTAPUMP FURY - SCARPA BASKET CASUAL art. AR1607 OB - qucuge1694-Women's Athletic Shoes

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