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Steve Madden Mens Skeet Black Leather Loafers, Slip On shoes Size 8 M Mens qucuge1794-Men's Casual Shoes

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Nike Air Spiridon 16 Size 10.5 Bred 926955-006 BTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Women's Posh Wellies Tall Rain Boots Chocolate Brown SZ 7 DRESS PROFESSIONAL They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Geox Mens Box 31 Fashion Sneaker Black 43 EU 10 M US

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Womens Lace Up Platform Chunky High Heels Winter shoes Zipper Ankle Boots Party

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

ADIDAS MAN SPORTS FOOTBALL SOCCER CLEATS SHOES RUBBER CODE V21347 F30 TRX FGTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Puma shoes Elasticated Trainers Teak Birch Brown Sneakers Size 9.5 .5 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?K-Swiss Men's Aero Trainer SDE Sneaker - Choose SZ color A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NAOT STRAPPY BEIGE IRIDESCENT STRAPPY SLIP ON SZ 39Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Men Mixed color Leather Formal shoes Lace Up Wedding Work Business Sneaker Haihk

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Hot Mens Pointy Toe Lace Up Wedding Shiny Leather nightclub party Dress shoes You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. ECCO Women's Women's Incise Enchant Ballerina Ballet FlatYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Sesto Meucci Black Yossi Booties 11 M NWOBIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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Steve Madden Mens Skeet Black Leather Loafers, Slip On shoes Size 8 M Mens qucuge1794-Men's Casual Shoes

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