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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Maine Mens Pull On Light Tan Chelsea Boots Uk Size 12Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.JACK PYKE ASHCOMBE ZIPPED WELLINGTON WELLY BOOTS HUNTING HUNTER SHOOTING They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.H By Hudson WINSTON Suede Leather Zip Up Ankle Boots Sand UK 10 shoes Trainers

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Black Rockport Redemption Road Plain Toe Boots UK Size 7 - Brand new Boxed

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

Ferragamo Sandals - Size 8 - Cork WedgesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Hey Dude Torino 2 Eye Men Boots Desert Green Suede Winter Boots White Sole on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Swarovski Crystal Bling Converse shoes Ladies Womens Adults Wedding Bridal A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Women's Prada Vibram Sneakers Trainers Size 6.5 UK 39 Euro Black 3604 Oxford'sRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Nike Air Max 95 SE Premium Trainers Women's Uk Size 4 37.5 AH8697 002 New Boxed

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.ADIDAS ORIGINALS WOMENS TUBULAR RUNNER TRAINERS PETROL INK PETROL – SIZE 6- BNIB You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Womens Guess Trainers Size UK 7(41)- NewYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.PUMA Men's Suede Classic Debossed Q3 Fashion SneakerIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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