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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. VANELI WOMEN'S NEVILLE DRESS SANDAL LEATHER BRONZE US SIZE 7.5 EUR 37.5 WIDETechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Women's Casual Sneakers Lace Up High wedge Heel Pointed Toe platform shoes pumps They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.New Fashion Mens pointy toe patent leather Brogues dress formal Lace Up shoes Sz

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Johnston Murphy Men Size 9.5 D B Cap Toe Oxford Optima Plum Leather Dress shoes

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

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We’re here to help you meet your goals while avoiding these pitfalls.

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Written by ADIDAS SUPERSTASR CAPTAIN TSUBASA 133670 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?DC SHOES LEGACY 98 SLIM SE BLK CAMO ADYS100447 BLO MENS UK SIZES 8 - 12 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NIKE AIR MAX 95 BLACK ANTHRACITE COOL GREY SZ 11.5 LIMITED RARE RELEASERather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.US4.5-US11.5 Knee length boots sandals women gladiator stiletto open toe club sz

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Nike Air Jordan 4 Bred Size 8-15 308497-060 - PE DS Sample Limited You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. NWOB Adidas Springblade Razor Womens Sz 8.5 M20199 White Grey PurpleYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.JOAN & DAVID Size 6 Brown Leather Knee High Flat Riding BootsIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Nike Wmns Blazer Mid DMB QS Diamondback Sneaker Boot SZ5 White 819140-100 No-Lid

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Adidas Deerupt Runner shoes - - Mens Running Red qufclg2683-Men's Athletic Shoes

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Adidas Deerupt Runner shoes - - Mens Running Red qufclg2683-Men's Athletic Shoes

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