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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Ellie shoes Sexy 6 Pointed Stiletto Stretch Lycra Thigh High Boot 609-SKI BLKTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.NWT MAX STUDIO LEON MAX Sz7.5US WAFT HEELED SNAKESKIN SANDALS SHOES CAMEL 298 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.2009 Nike Zoom KOBE IV 4 HORNETS DRAFT DAY WHITE PURPLE ORION blueE 344335-151 12

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Tory Burch Brae Slide, Women's Size 11 M, White

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?New Red Wing Mens Weekender Taupe Ankle Boots Size 8
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

L. L. BEAN DUCK BOOTS MAINE HUNTING SHOES CLASSIC NAVY blueE & BROWN SIZE 8MTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Nike Air Jordan IX 9 DB Doernbecher Size 11 Brand New Deadstock on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Nike Tanjun GS BR Womens Kids Youth Running shoes Lifestyle Sneakers Pick 1 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Metallica x Vans Sk8-Hi Reissue, Men's size US 9, EUR 42Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.1809 adidas ORIGINALS NMD_TS1 PRIMEKNIT Men's Training Running shoes B37628

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.shoes STAN SMITH Adidas Originals 36-37-38-39-41-42-43-44-45 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Puma Trinomic XT 2 Plus Pájaro blueejo Spectrum blue 355868 08 Hombre size 7.5You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Rainbow Women's The Original 7-8 Sandal - Excellent ConditionIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.ONITSUKA TIGER - UNISEX MEXICO 66 YELLOW BLACK SNEAKERS - DL408 0490

So how do you create a great customer service experience that puts you on the right side of these statistics?

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